UNCG Magazine

New messaging campaign: ‘Paths to Prosperity’

The impact made by UNCG and its graduates is gaining more attention.

“Too few state leaders and influencers are aware of the vital role we play in providing paths to prosperity to more first-generation and lower-income students than any other public university in the state,” said Chancellor Franklin D. Gilliam, Jr.

UNCG’s new “Paths to Prosperity” messaging campaign is set to change that.

With op-eds and advertising in newspapers across the state as well as messaging on TV and radio, social media, and billboards, UNCG documents its role in “building the people that make North Carolina better for all.”

“US News & World Report” ranks UNCG best in this state in “social mobility.” The idea is to explain all that means for the graduates – and for the state’s economic well-being.

“Our university helps ensure exemplary students soar while improving first-generation and lower-income students’ social and economic outcomes,” said Dr. Debbie Storrs, provost and executive vice chancellor.

Chancellor Gilliam speaks to the importance of UNCG to Greensboro, the Triad, and the state. This initiative puts an emphasis on that relationship, the chancellor notes. “UNCG and its alumni are drivers for the economic and societal well-being of North Carolina.”

Alumni, faculty, and staff can help spread the word. Subscribe to a newsletter and learn more at prosperity.uncg.edu.

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