UNCG Magazine

Planned giving: Gifts with forethought

Photo of Brad and Kim Hayes

Many donors at UNC Greensboro are visionary, opting to give gifts that they may never see come to full fruition.

Over the last decade, an average of 41 percent of gifts given or pledged to the University have come through the Office of Planned Giving. Wills, trusts, retirement plans, life insurance policies – have all played a quiet, yet key role in generating resources for scholarships and programs that will support UNCG students for many decades to come.

The donors who make these commitments often have a genuine connection to the University, tied to a fervent desire to give at their fullest potential.

“4 in 10 dollars come from planned gifts.”

Brad Hayes ’87 and wife Kim Hayes ’89 both graduated UNCG with business degrees, and the first scholarship they established at the University has already assisted seven students at the Bryan School of Business and Economics. In an effort to do more, they recently established the Brad and Kim Hayes Annual Merit Scholarship in the Lloyd International Honors College. Funds from their retirement plans will endow their latest award, which this year aided its inaugural recipient, Mackenzie Rippey.

“Kim and I are thrilled to be able to support UNCG in any way that we can,” said Brad. “The education and experiences we shared at UNCG paved the way for many great things that have happened to us. Giving back, especially to students, is the least we can do to say thank you to a place that has changed not only our lives, but the lives of many others.”

Brad is a retired chief financial officer of Labcorp, and a recipient of the Bryan School’s 2013 Distinguished Alumni Award. He has served the University in multiple capacities for more than a decade – currently on the Board of Trustees, where he has served as chair, and formerly serving the UNCG Excellence Foundation and the Alumni Association Board of Directors. Kim, a former marketing manager of economic development for the Greensboro Chamber of Commerce, has served on the Bryan School Alumni Advisory Council.

Photo of Mackenzie Rippey
Mackenzie Rippey, recipient of the Brad and Kim Hayes
Annual Merit Scholarship.

Honoring a daughter

Kazuko Hitchcock’s ties to UNCG are much different. Her daughter Katherine Hitchcock Smith ’84 was an alumna who studied music education and played the clarinet. Since Katherine’s passing in 2018, her mom has made plans to support the College of Visual and Performing Arts, in her honor.

Through her estate arrangements, Kazuko intends to leave $1.2 million for two funds. One million of that will go toward supporting a wind quintet in the School of Music. Each member of the future group – playing either the clarinet, oboe, flute, French horn, or bassoon – will be offered a full-tuition scholarship. The second fund will assist music students getting their teaching licenses, essentially paying the state fees associated with the application process.

Kazuko Hitchcock’s gifts seamlessly blend the academic interests of her daughter with two long-term priorities for the School of Music. Bearing the name Katherine E. Hitchcock, both endowments will ensure Katherine is well-remembered at UNCG long into the future.

$2 million in impact today

Paying tribute to her own memories as a Woman’s College (WC) graduate, Maxine Wallace ’42 established a named gift at UNCG decades ago through the Maxine D. Wallace 1992 Trust. The University recently received nearly $2 million as a beneficiary.

At WC, Maxine was a member of the Cornelian Society, the German Club, the Medical Technologists’ Club, the Physics Club, the Zoology Field Club, and the Chemistry Club. Until her passing, she remembered her alma mater each year, without fail, with an annual gift. Through her trust, she was able to donate much more than she ever had.

“So many of our donors use planned gifts to make a significant and lasting impact at UNCG,” said Beth Fischer, vice chancellor for Advancement. “They are farsighted and eager to contribute to the success of students, for years to come. It’s really extraordinary, the vision as well as the generosity that our donors have.”

By Brittany Cameron
Photography by Martin W. Kane

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