UNCG Campus Weekly

Campus Weekly is published each Wednesday when classes are in session. In the summer, it is published biweekly.

Focusing UNCG’s Communications

The university’s Integrated Marketing and Strategic Communication Initiative will yield the launch of an online portal this fall.

The initiative will help our university focus its communications around the goals of the UNCG Strategic Plan 2009-14 and enable our university to present a stronger and more compelling UNCG story to external audiences.

The initiative’s committee, co-chaired by Dr. Joy Bhadury and Helen Hebert, consists of administrators, deans, staff, faculty, students, alumni and community members.

Over the past year, the committee has:

  • Finalized the positioning statement and the brand personality, both intended for internal use and not necessarily language the general public would ever hear. The positioning statement creates a unique positioning for UNCG among its many audiences, which include students, faculty, staff and the external community. The brand personality summarizes the prime characteristics of the positioning.
  • Conducted research, focus groups and an online survey with our university’s many individuals across campus responsible for producing communications of a variety of sorts. This “Community of Content Creators” has ranged from office managers to marketing professionals to faculty. This portion of the committee’s work will be shared and posted to an initiative blog during May or June.
  • Conducted a response for proposal (RFP) to select an outside agency partner to assist the committee with the actual strategic messaging and creative execution. The agency is The Republik from Durham, which has spent the spring semester digesting the committee’s previous work from the fall, as well as their research-, message- and competitive-audits managed wholly in-house during the 2009-10 academic year. The Republik has conducted some additional research on their own in the form of discussion groups. The Republik’s task has been to review the committee’s work such as audits and formal positioning and then uncover the emotional sides of it via their own discussion groups to marry the two together to formulate the approach for UNCG’s strategic communication. They and the committee are currently in the process of creating the theme platform and creative executions.
  • Set the stage for a fall launch. This launch will include a comprehensive online portal for a variety of resources, including graphic and web standards, publication templates, social media guidelines and a variety of training options, among other things.

Want to stay informed, make comments or ask questions in the months until the launch? Visit the initiative’s blog at https://uc.uncg.edu/prod/uresites/im/.