UNCG Campus Weekly

Campus Weekly is published each Wednesday when classes are in session. In the summer, it is published biweekly.

Vas Taras creates X-Culture to expose students to real-world, global business environment

Matthew Englebert and his team were knee-deep in the corporate scramble, planning a McDonald’s expansion into Mongolia and up against a series of deadlines. His teammates were scattered across various time zones; some team members pulled their weight, others didn’t.

Sound real world? Sure. But it was only a test–run.

Englebert, a UNCG student, was among more than 1,600 students worldwide who took part last spring in the X-Culture project, designed by Dr. Vas Taras (Bryan School). X-Culture pulls together business students from universities around the world who work in randomly-assigned teams to complete theoretical proposals for multinational corporations.

The project, designed primarily to provide hands-on experience for students, has also yielded a rich minefield of data for Taras and his colleagues.

Business professors at universities around the world sign on to the X-Culture protocol as part of their curriculum for the semester.

Taras hopes to get global corporations involved to provide more funding and increase networking opportunities for students.

Full story at UNCG News.

By Michelle Hines