UNCG Campus Weekly

Campus Weekly is published each Wednesday when classes are in session. In the summer, it is published biweekly.

Associate vice chancellor Paul Mason speaks with Staff Senate

Photo of Paul MasonPaul Mason, who joined UNCG in the spring as associate vice chancellor of marketing and strategic communication, shared some of his priorities and vision at the July 10 Staff Senate meeting.

The goals of University Relations, as the department aligns marketing and strategic communications to build UNCG’s reputation, are twofold: help increase student enrollment, retention and graduation rates, and help increase financial support for the university.

He shared information from a recent, informal University Advancement study of approximately 100 Greensboro-area residents who responded to questions about their perception of UNCG. When asked “What could UNCG do better?” one-third of the respondents indicated that UNCG could do a better job of marketing and self promotion. University Relations, he said, is focused on two cost-effective ways of promoting the university in the current financial environment: traditional PR and social media.

In responding to a question about the “Do something bigger altogether” marketing initiative, Mason indicated that University Relations will be seeking feedback from students and prospective students, in particular, on the impact of the effectiveness of the campaign. He said UNCG’s marketing messages will continue to evolve over time, as will the home page of the university’s website. In addition, UNCG Magazine will be tabled for the foreseeable future as publication and mailing costs have become prohibitive. The university and Alumni Association plan to share the same types of information, including class notes and success stories, with alumni through more cost-effective and sustainable communication channels, including e-mail and digital communications.

Finally, Mason encouraged the senators to contact University Relations as compelling success stories arise in their departments.

“Since joining UNCG several months ago, I have been impressed with all of the great work being done by our students, faculty, staff and alumni. We have many wonderful stories to tell about their achievements. In University Relations, our mission is to raise the university’s visibility and enhance our reputation by telling these stories in a bigger, more impactful way,” Mason said.