UNCG Campus Weekly

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Alumni from HanesBrands discuss the changing apparel landscape

On Monday, Feb. 5, at 5 p.m., the Department of Consumer, Apparel, and Retail Studies welcomes four alumni from HanesBrands, a major player in the apparel world. The Centennial Alumni Industry Speaker Series panel takes place in the EUC’s Cone Ballroom A, with a reception to follow.

How does HanesBrands stay on top of best marketing and design practices and keep their products compelling? This panel discussion will feature CARS alumni who work for HanesBrands in various marketing and design capacities, but all contribute to the overall success of the organization. They will discuss how they address a changing landscape, particularly the millennial segment of the population, and stay current in a dynamic economy.

“The Changing Apparel Industry Landscape: Marketing & Design Perspectives” is part of the department’s year-long 100-year anniversary celebration.

Panelists include Carrie Coyle ‘07, designer; Marla Darden ‘02, product merchandising manager; Kelly Hooper ‘08, assistant marketing manager; Akilah Shaw ‘03, merchandising manager.

Series sponsors include Human Environmental Sciences Foundation, UNCG, VF Corporation; NPD Group; and HanesBrands.

For more information, visit CARS100.uncg.edu.