UNCG Campus Weekly

Campus Weekly is published each Wednesday when classes are in session. In the summer, it is published biweekly.

Eleven Bryan School Spartans head to Italy for X-Culture

Dr. Vas Taras (Management) will accompany eleven students in the Bryan School of Business and Economics in representing UNC Greensboro at the 2018 X-Culture Global Symposium in Macerata, Italy, from July 29 to August 4. The annual symposium brings together 150 of X-Culture’s top-performing business students from around the world for a week of lectures, competitions, networking events and more. 

This year’s symposium in Macerata, Italy, will be hosted by four partner corporations that will present teams of X-Culture students with real international business challenges. The four partner corporations for the symposium are:

  • Nuova Simonelli S.p.A.: Manufactures espresso coffee machines for the professional market. They operate in 109 countries around the world, exporting 82% of all production. They have a subsidiary in the U.S.
  • Eurosuole S.p.A.: One of the largest shoe sole producers in Italy. They are located in Civitanova Marche, a region referred to as the “Silicon Valley for shoe sales.”
  • Cocci Griffoni Srl: An Italian family-owned vineyard and winery which for the past 100 years has produced authentic Wines of Terroir. The company slogan is “Stewards of the Land,” reflecting its passion for sustainability.
  • Macerata Opera Festival: Promoted and organized by the Arena Sferisterio Association, the Macerata Opera Festival is held annually in the Arena Sferisterio open-air theatre. Student teams will create marketing plans to increase attendance at future Macerata Opera Festivals.

The 150 students and 50 faculty attending were chosen through a highly-competitive selection process, drawing from the top ten percent of the 45,000 business students who have participated in the X-Culture program worldwide.

X-Culture is an international business competition designed by Taras that connects MBA and undergraduate business students and working professionals worldwide to work on real business challenges presented by international companies.

Taras first conceived X-Culture in 2010 while teaching an international business course at UNC Greensboro’s Bryan School of Business and Economics. Wanting his students to better understand the magnitude of international business concepts, Taras had the idea of connecting with an instructor in another country teaching a similar course. He reached out to fellow business scholars in the Academy of International Business, and, to his surprise, received dozens of responses in just a few hours. The program began with 500 students from seven universities in seven countries, and has since grown to include more than 3,000 students semi-annually from 150 universities in 40 countries.

By Victor Ayala