UNCG Campus Weekly

Campus Weekly is published each Wednesday when classes are in session. In the summer, it is published biweekly.

“Find Your Way Here” campaign launches

Image of woman dressed as beekeeper next to text that says "Bringing mysteries to light"There’ll be a lot to see at today’s luncheon.

Join fellow faculty and staff in kicking off UNC Greensboro’s new marketing campaign – “Find your way here” – at today’s 11 a.m. gathering at Moran Commons.

Enjoy free lunch and learn more about how our university is telling the UNCG story through new ads, refreshed logos and more. And make sure you pick up your free faculty and staff “Find your way here” T-Shirt in Room 109 of Moran Commons too.

“Find your way here” is part of a significant strategic effort to boost awareness of the University and create a clear, distinct position on the North Carolina higher education landscape.

The new campaign takes the place of the 125th anniversary campaign and becomes the basis for marketing and communications efforts across UNCG. It is launching with a focus on Greensboro, Raleigh and Charlotte, as well as select statewide and national media outlets like “The Chronicle of Higher Education.”

Advertising has already begun, and the campaign will become even more visible online, at area events and across campus as the year progresses.

The “Find your way here” campaign is shared through individual student stories. These students, nominated by faculty and staff, reflect the University’s dedication to opportunity, excellence and impact. You may see “Find your way here,” “Find your voice here,” “Find your breakthrough here” and a host of other variations on the theme. This flexible tagline communicates what UNCG is all about: the welcoming environment UNCG provides to a vast array of students, its collective and tenacious focus on student success and its everyday real-world impact on the Piedmont Triad and beyond through academics, research and service.

The campaign is a collaborative effort nearly a year in the making. Hundreds of faculty, staff, students, alumni, community leaders and friends contributed through focus groups and discussions to craft a campaign true to our university and mission.

At today’s luncheon for faculty/staff, you’ll see the new look for the Spartan as well as many new student-oriented “spirit marks,” all being unveiled today. View story here.

To see the new campaign video and upcoming advertising creative, or to dive deeper into our story and messaging, click here.