Brand Guide – University Colors

Primary Colors

 

The primary University colors are gold, white, navy blue and gray. Inspired by the selection of the daisy as the official school flower in 1893, the first school colors were gold and white. In 1987, navy blue was added to provide better visual contrast to publications, merchandise and athletic uniforms. In 2018, gray was elevated from a supporting color to a primary color. The addition of gray as a primary color modernizes and connects the University’s logos and icons– Minerva and the Spartan, Spiro.  It also supports our efforts to better convey our relationship to the UNC System while highlighting our hometown, Greensboro, and our “G” identity.

 

To maintain visual consistency across mediums, the University’s color pantones and CMYK vary per color. The chart below details the proper color pantones and CMYK (coated and uncoated) to be used by medium below, i.e. web, print.

 

Brand marketing and communications shall use a bright, white design. This light design enables content and imagery to connect with the audience as color primarily is delivered through photography.

 

The new University mark features the three primary colors from the University Brand Guide: PMS 2767 (blue), PMS 1235 (gold) and Cool Grey 6 (grey). The single color versions of the mark may only be in black or navy.

 

The PMS colors indicated 2757 and 1225 are only substituted  for PMS 2767 and 1235 when printing on uncoated paper. Illustrated below is the breakdown for spot and CMYK printing as well as HEX and RGB for web applications.

 

UNCG Blue
PMS 2767 Coated
PMS 2757 Uncoated
CMYK Coated 100/89/41/43
CMYK Uncoated 100/70/0/40
RGB 15/32/68
HEX 0f2044
UNCG Gold
PMS 1235 Coated
PMS 1225 Uncoated
CMYK Coated 0/31/98/0
CMYK Uncoated 0/21/82/0
RGB 255/183/27
HEX ffb71b
UNCG Grey
PMS Cool Grey 6 Coated
PMS Cool Grey 6 Uncoated
CMYK Coated 0/0/0/29
CMYK Uncoated 0/0/0/26
RGB 190/192/194
HEX bec0c2

 

Supporting Colors

 

To provide flexibility while maintaining a consistent look across the  marketing and communication materials, the University maintains a palette of complementary, bold and neutral colors. The University’s supporting colors are to be used as design accent color options only.  Most work should heavily focus on and emphasize our primary colors, not our secondary ones.

 

Supporting color - Dark Grey
PMS 7543
CMYK Coated 19/9/8/22
CMYK Uncoated 29/13/13/2
RGB 166/176/183
HEX a6b0b7
Supporting color - Cool Grey
PMS Cool Gray 1
CMYK Coated 4/2/4/5
CMYK Uncoated 4/3/6/7
RGB 229/230/228
HEX e5e6e4
Supporting color - Dark Brown
PMS 7536
CMYK Coated 11/13/30/32
CMYK Uncoated 31/28/38/2
RGB 165/156/135
HEX a59c87
Supporting color - Light Brown
PMS 453
CMYK Coated 11/7/35/15
CMYK Uncoated 11/6/36/15
RGB 197/194/155
HEX c5c29b
Supporting color - Green
PMS 345
CMYK Coated 43/0/37/0
CMYK Uncoated 46/0/40/0
RGB 146/209/179
HEX 92d1b3
Supporting color - Blue Green
PMS 3258
CMYK Coated 63/0/30/0
CMYK Uncoated 65/4/36/2
RGB 79/194/191
HEX 00698c
Supporting color - Blue
PMS 634
CMYK Coated 100/13/10/41
CMYK Uncoated 100/12/14/31
RGB 01/105/140
HEX 00698c
Supporting color - Red
PMS 7427
CMYK Coated 8/100/70/33
CMYK Uncoated 7/87/61/20
RGB 160/12/48
HEX a00c30

 

 

 

UNCG suggested color combinations

 

Accessibililty

Readers may have difficulty when text, images and the background color are too close together in the color spectrum. The measure of this variation is contrast ratio. A good example of this is that you would not want to put navy blue text on a black background because there is not enough contrast ratio to allow good separation between the text and the background. It is best practice to ensure that text and backgrounds have a contrast ratio of 4.5:1 and there are tools on the web to help determine the contrast ratio.

 

Combinations of the University colors have been tested with an accessibility color contrast checker to determine if the contrast ratio is high enough to maintain easy readability. The cool gray color is not dark enough to provide contrast on a white background. While we recommend using the gold in a very limited fashion you should note that white text on the gold background also fails most tests. Cool gray, gold and white all provide acceptable contrast on the University blue.

 

We recommend testing color combinations for acceptable contrast ratio as you design. A good tool is at https://webaim.org/resources/contrastchecker/.

 

Web color checker