Brand Guide – University Fonts

The University hierarchy of typography complements the logo and provides designers with flexibility design a variety of marketing and communication tools to engage the reader. Consistent use of the typography in marketing and communications further aligns University units and strengthens the University brand.

 

To request a licensed version of one of the official University fonts please complete this Fonts Request form.

 

Headline Font

Headlines use Pluto Sans Heavy font in all capitalization. This eye-catching font helps lift the brief, bold headlines off the page—whether in magazines, on the web, in billboards, etc. See ad concepts below.

 

Pluto Sans font sample

 

Body copy font

Body copy uses Sofia Pro Regular in case specific format, across all communications mediums.  Alternative body copy fonts are Palatino and Georgia. See ad concepts below.

 

 

Sofia Pro Regular font sample

 

Palatino font sample

 

Georgia font sample

 

Stationery

Stationery, including business cards and letterhead, email and unit-level logos use Georgia font.

Stationery example

Advertising concepts

The following serves as an example for taking one brand story and showing how it translates across channels – how it could be used in different manners. As a web post, billboard, print ad, social media post, etc.

These ads show the open, airy feel of the ad creative that had been designed into the new UNCG messages.

Remembering Why, Learning How UNCG print ad
Print ad
Remembering Why, Learning How UNCG billboard ad
Billboard
Remembering Why, Learning How UNCG poster
Poster
Remembering Why, Learning How UNCG ad
Online ad
Remembering Why, Learning How UNCG online ad
Online ad
From First-Gen to Full Professor ad
Print ad
From First-Gen to Full Professor billboard ad
Billboard
From First-Gen to Full Professor poster
Poster
From First-Gen to Full Professor online ad
Online ad
From First-Gen to Full Professor online ad
Online ad