The University hierarchy of typography complements the logo and provides designers with flexibility design a variety of marketing and communication tools to engage the reader. Consistent use of the typography in marketing and communications further aligns University units and strengthens the University brand.

To request a licensed version of one of the official University fonts please complete this Fonts Request form.

Headline Font

Headlines use Pluto Sans Heavy font in all capitalization. This eye-catching font helps lift the brief, bold headlines off the page—whether in magazines, on the web, in billboards, etc.

Please note: If the headline is 20 point/pixel size or smaller, use the Sofia Pro font in sentence case format for the headline font (some websites may use initial case and that is acceptable.)

See ad concepts below.

Body copy font

Body copy uses Sofia Pro Regular in case specific format, across all communications mediums.  Alternative body copy fonts are Palatino and Georgia. See ad concepts below.

Stationery

Stationery, including business cards and letterhead, email, and unit-level logos use Georgia font.

Advertising concepts

The following serves as an example for taking one brand story and showing how it translates across channels – how it could be used in different manners. As a web post, billboard, print ad, social media post, etc.

These ads show the open, airy feel of the ad creative that had been designed into the new UNCG messages.