Brand Guide – University Names

Naming and System Names

 

Naming: In our external communications, we will use UNC Greensboro primarily. We will use UNCG in internal communications on campus, and where reasonable.

 

We will not use “The University of North Carolina at Greensboro” except in isolated, required situations. We want to maintain our connection to one of the country’s most well-respected state university systems while also emphasizing our own identity, “Greensboro” and the “G.”

 

Examples of external communications include news releases sent to local media, alumni newsletters, UNCG Research Magazine, etc.

 

Examples of internal communications (on campus) include Campus Weekly stories, departmental flyers, campus-wide notices, etc.

 

UNCG can be used on first reference on social media given character limitations.

 

The history of our names:

1891 – 1897  State Normal and Industrial School

1897 – 1919   State Normal and Industrial College

1919 – 1932    North Carolina College for Women

1932 – 1963  Woman’s College of the University of North Carolina (WC)

1963 – present  The University of North Carolina at Greensboro

 

Other UNC System institutions:

The full names of other universities are spelled out on first reference if they would not be immediately recognized by the audience.

 

First Reference Second Reference
Appalachian State University Appalachian or ASU
East Carolina University ECU
Elizabeth City State University ECSU
Fayetteville State University FSU
North Carolina A&T State University N.C. A&T
North Carolina Central University NCCU
UNC School of the Arts UNCSA
North Carolina State University NC State
University of North Carolina at Asheville UNC Asheville
University of North Carolina at Chapel Hill UNC-Chapel Hill
University of North Carolina at Charlotte UNC Charlotte
University of North Carolina at Pembroke UNC Pembroke or UNCP
University of North Carolina Wilmington UNC Wilmington or UNCW
Western Carolina University Western Carolina or WCU
Winston-Salem State University Winston-Salem State or WSSU
North Carolina School of Science and Mathematics NCSSM