Brand Guide – University Logos

Visual Assets Overview

 

The following guidelines have been established to define the approved representation of UNC Greensboro.  The visual identity of the university is a key component of the University’s brand and shall be managed with consistency and discipline across all communications materials.  This includes proper reproduction and display of all visual assets (including logos, messaging, wordmarks, typography, and colors) and messaging.  Consistent implementation protects and strengthens the brand of the University, making it easier and more efficient for us to achieve our strategic goals as an institution.

 

University Logos

 

UNCG Emblem logo
UNCG Horizontal logo
UNCG Horizontal logo variation
UNCG Vertical logo

 

The official logo of UNC Greensboro depicts Minerva, the Goddess of wisdom, schools, art, strategic warfare and more. First launched in 2013, the university logo has now been refreshed to contain a gray outline signaling both the connection to the university’s athletic and spirit mark, and the elevation of the color gray in the university’s primary color palette.

 

Further, the new use of gray – a color already in use across the university — helps us better position the relationship between “UNC” and “Greensboro” in some formats, and highlight the “G” in others.

 

The position of the Minerva emblem in relation to the university’s name has been adjusted. The outstretched hand of Minerva now points to “Greensboro” to further communicate the university’s connection to and impact on the emerging city of Greensboro.

 

The University offers four logo styles:  vertical, horizontal, and abbreviated. These logos should not be used together. The university logo family includes single color versions of all three styles as well as unit logos for the university’s colleges, schools, programs, etc.

 

Special Note: The thin rule line in the logo is crucial and cannot be removed or the color changed from the official version(s) available in the Brand Guide.  This has been an issue with some specialty advertising vendors who have not noticed the line. You may find times where the line needs to be slightly thicker to have enough visual weight. We can help if you run into this situation and this variation is allowed.

 

The files for download are available as vector-based Adobe Illustrator EPS files and PNG files. For professional printing, use EPS files for the highest possible resolution. For digital display, including websites and power point presentations, use PNG files.

 

Download University Logos with FYWH Tagline

 

Download University Logos

 

University Unit Logos

 

The university unit logos are tailored to each of the university’s colleges, schools, programs, etc.  Unit logos are not for use on letterhead or university web pages. These communications are standardized and use the full name of the university logo.

 

Unit logos can be found on the University Unit Logos page.

 

Units may use the abbreviated or full name university logos.  If your unit has a specific need for a unit logo, please contact brandaid@uncg.edu.

 

Graphic Identifiers for Special Events

A logo may be used to mark special occasions such as annual events, university-wide initiatives and anniversaries. The duration of the use of this logo is short-term, and promotes and identifies with only this particular event. These logos must be approved in advance by University Communications, contact brandaid@uncg.edu. A secondary logo cannot include any existing UNC Greensboro mark.

 

Unacceptable Uses and Safety Areas

 

UNC Greensboro logos should stand apart from their surroundings. For consistency, maintain a clear area roughly equal to the height of the UNCG in the abbreviated name logos, and the height of the text in full name logos. Never print graphics, rules, typography or other elements in this area. Appropriate clear space around the logos provide safety areas that set them off from adjacent text or images.

 

Emblem logo safe area

Emblem logo – Safety area based on X height of text

Horizontal logo safe area

Horizontal logo – Safety area based on X height of text
Vertical area safe area

Vertical logo – Safety area based on X height of text

 

Modifications

 

The university logos may not be altered, modified, disassembled, reproportioned or repositioned. The shield with Minerva must never be separated from the university name, full or abbreviated. The “G” associated with the instructional marks shall be either navy orwhite.

 

The following examples illustrate incorrect uses of the logo. Although numerous incorrect uses might be possible, these are intended to show common examples of improper use. To receive additional guidance about proper logo use, contact University Communications at brandaid@uncg.edu.

 

UNCG Unacceptable logo usage example
Cannot remove the rule line on right edge of horizontal logo
UNCG Unacceptable logo usage example
Cannot remove the rule line on bottom of vertical logo edge
UNCG Unacceptable logo usage example
Cannot change the location of the rule line
UNCG Unacceptable logo usage example
Cannot change the color of the rule line on right edge
UNCG Unacceptable logo usage example
Cannot change the color of the rule line on bottom of vertical logo
UNCG Unacceptable logo usage example
Cannot change the font or color of the text
UNCG Unacceptable logo usage example
Cannot change the font or color of the text
UNCG Unacceptable logo usage example
Cannot change the font or color of the text
UNCG Unacceptable logo usage example
Cannot exchange the University name for any other text including business unit
UNCG Unacceptable logo usage example
Cannot exchange the University name for any other text including athletic team
UNCG Unacceptable logo usage example
Cannot add border or font colors
UNCG Unacceptable logo usage example
Cannot add border or font colors
UNCG Unacceptable logo usage example
Cannot change border or font colors
UNCG Unacceptable logo usage example
Cannot change border or font colors
UNCG Unacceptable logo usage example
Cannot stretch logo vertically
UNCG Unacceptable logo usage example
Cannot stretch logo horizontally
UNCG Unacceptable logo usage example
Cannot compress logo vertically or horizontally
UNCG Unacceptable logo usage example
Cannot place .jpg file on color background
UNCG Unacceptable logo usage example
Cannot place .jpg file on color background
UNCG Unacceptable logo usage example
Cannot place logo on busy background
UNCG Unacceptable logo usage example
Cannot add drop shadow behind logo
UNCG Unacceptable logo usage example
Cannot break apart logo for other usage
UNCG Unacceptable logo usage example
Cannot move or transpose elements of the logo
UNCG Unacceptable logo usage example
Cannot use logo to create new logos or graphics

 

Spartan Logos

 

The Spartan logos are the official symbols of UNC Greensboro intercollegiate athletics and also serve as our student life marks. Collectively we refer to all of the Spartan icons and related marks as our “spirit marks.”  Adopted in 1967 soon after the university became a co-ed institution, the Spartan epitomizes courage and perseverance. The entire portfolio of spirit marks is being redesigned for the 2018 academic year. Updated information is available in via the spirit mark brand guide.

 

The Spartan logos are reserved for university applications that have an association with athletics, recreation or student interests. The latter includes student groups and university business functions such as Spartan Card, Spartan Dining and Spartan Printing. Spartan marks do not identify the greater university, academia, scholarship, research, creative activity, nor outreach—this is the role of the university logo.

 

The athletic logos may only be used by those officially recognized by and associated with the university. If you are interested in becoming a licensed vendor of UNC Greensboro merchandise, please review our Trademark Licensing Program

 

To access UNC Greensboro athletic and spirit marks, colors and more, contact Tim George, Senior Associate AD for External Operations/Chief Marketing Officer.

 

University Seal

 

The University Seal has not changed with this brand refresh. Follow this link for information on the Seal.

 

Accessibililty

 

Readers may have difficulty when text, images and the background color are too close together in the color spectrum. The measure of this variation is contrast ratio. A good example of this is that you would not want to put navy blue text on a black background because there is not enough contrast ratio to allow good separation between the text and the background. It is best practice to ensure that text and backgrounds have a contrast ratio of 4.5:1 and there are tools on the web to help determine the contrast ratio.