This collection of best practices and resources helps channel managers establish a social media marketing strategy and ensure it aligns with the University’s brand.
Social media administrators across campus are asked to follow these guidelines when producing visuals for their social media channels:
If you would like a sample avatar that you can customize in Photoshop you can download this photoshop file. In the file the UNCG should be in Palatino and the department name in Sofia Pro. You can find more font information on the Brand Guide font page.
Cover images should be clean, engaging, and easy to read. Consider a photograph of your location, campus life, or “spirit” photography, or pictures of faculty, staff, and students engaging in relevant activities.
Geofilters and image frames for Snapchat and Facebook should incorporate University brand colors and fonts, and if possible, abbreviated University or athletic logos. Include “UNC Greensboro” or “UNCG” if logos cannot be effectively incorporated into the design.
Consult this page for editorial style guidelines on writing posts for University-affiliated social media channels.
Does your office have what it needs to effectively launch and sustain social media channels?
Do not start new channels before addressing the following list of account requirements and questions.
Commonly used branded hashtags are included below. Use these in your social media posts before utilizing secondary hashtags.
Program or event-specific hashtags should include “UNCG” in the phrase (i.e. #UNCGCHANCE, #UNCGSuccess, #UNCGStormtheStreets, etc.) Don’t overuse hashtags and handles. Usually, one to three hashtags per post are appropriate.
|#Back2UNCG||For the back-to-school season in August|
|#BelieveInTheG||For the University’s Believe in the G campaign|
|#letsgoG||For Athletics and spirit|
|#UNCG27, #UNCG28, etc.||To address particular classes|
|#UNCGAbroad||For study abroad programs|
|#UNCGAlumni||For alumni-related posts|
|#UNCGEsports||For University esports initiatives|
|#UNCGGrad||For Commencement and graduation-related posts|
|#UNCGLightTheWay||For the University’s Light the Way campaign|
|#UNCGResearch||For University research and scholarship|
|#UNCGRWW||For Rawkin’ Welcome Weeks events|
|#UNCGService||For service learning events and programming|
|#UNCGSOAR||For SOAR (student orientation) programming|
|#UNCGWay||For the University’s brand and tagline (“Find your way here”)|