Social Media Resources
This collection of best practices and resources helps channel managers establish a social media marketing strategy and ensure it aligns with the University’s brand.
Social media administrators across campus are asked to follow these guidelines when producing visuals for their social media channels:
AVATARS
- Avatars should be designed with the understanding that square images will crop round on many platforms. 400X400 dimensions work in most places.
- Units should not use the standalone University logo as their avatar. Instead, choose a unit mark, iconic campus image, or graphic using the official color palette and fonts.
- Portraits of individuals should only be used when the account represents a person.
- Please contact Assistant Director of Creative Services Jaysen Buterin (jpbuteri@uncg.edu) or Associate Director of Social Media Strategies Morgan Glover (mjglover@uncg.edu) if you have questions or want assistance or review of your avatar.
If you would like a sample avatar that you can customize in Photoshop you can download this photoshop file. In the file the UNCG should be in Palatino and the department name in Sofia Pro. You can find more font information on the Brand Guide font page.
COVER IMAGES
Cover images should be clean, engaging, and easy to read. Consider a photograph of your location, campus life, or “spirit” photography, or pictures of faculty, staff, and students engaging in relevant activities.
GRAPHICS
- Graphics should be branded with the University logo or unit mark and brand fonts and colors. Logos should not be placed on a busy background.
- Use the following dimensions for in-stream graphics: 1080X1080 for Instagram feed graphics; 1080X1920 for Instagram Story graphics; and 1920X1080 or 1200X630 for Facebook, LinkedIn, and X.
- Include a hashtag, web address or way to find out more information (when applicable). Note that QR codes do not work reliably on social media, and should supplement a visible web link.
FILTERS AND FRAMES
Photo frames and augmented reality filters should incorporate University brand colors and fonts, and if possible, abbreviated University or athletic logos. Include “UNC Greensboro” or “UNCG” if logos cannot be effectively incorporated into the design.
STYLE GUIDE
Consult this page for editorial style guidelines on writing posts for University-affiliated social media channels.
Account administrators can use the following worksheet to establish and track the strategy for UNCG affiliate social media channels. This worksheet can be completed for individual channels or a suite of accounts managed by the unit.
Commonly used branded hashtags are included below. Use these in your social media posts before utilizing secondary hashtags.
Program or event-specific hashtags should include “UNCG” in the phrase (i.e. #UNCGCHANCE, #UNCGSuccess, #UNCGStormtheStreets, etc.) Don’t overuse hashtags and handles. Usually, one to three hashtags per post are appropriate.
| #Back2UNCG | For the back-to-school season in August |
| #BelieveInTheG | For the University’s Believe in the G campaign |
| #letsgoG | For Athletics and spirit |
| #UNCG27, #UNCG28, etc. | To address particular classes |
| #UNCGAbroad | For study abroad programs |
| #UNCGAlumni | For alumni-related posts |
| #UNCGEsports | For University esports initiatives |
| #UNCGGrad | For Commencement and graduation-related posts |
| #UNCGHome | For Homecoming |
| #UNCGLightTheWay | For the University’s Light the Way campaign |
| #UNCGResearch | For University research and scholarship |
| #UNCGRWW | For Rawkin’ Welcome Weeks events |
| #UNCGService | For service learning events and programming |
| #UNCGSOAR | For SOAR (student orientation) programming |
| #UNCGWay | For the University’s brand and tagline (“Find your way here”) |
Make sure your social media content is accessible to everyone. This checklist helps UNCG account administrators create inclusive, ADA-compliant posts.