The following guidelines have been established to define the approved representation of UNC Greensboro. The visual identity of the university is a key component of the University’s brand and shall be managed with consistency and discipline across all communications materials. This includes proper reproduction and display of all visual assets (including logos, messaging, photography, wordmarks, typography, and colors) and messaging. Consistent implementation protects and strengthens the brand of the University, making it easier and more efficient for us to achieve our strategic goals as an institution.

THE UNC GREENSBORO LOGO

The official logo of UNC Greensboro depicts Minerva, the Goddess of wisdom, schools, art, strategic warfare, and more. First launched in 2004, the University logo was refreshed in 2018 to contain a gray outline signaling both the connection to the university’s athletic and spirit mark, and the elevation of the color gray in the university’s primary color palette.

Further, the use of gray in the logo positions the relationship between “UNC” and “Greensboro” in some formats, and highlight the “G” in others.

The outstretched hand of Minerva now points to “Greensboro” to further communicate the University’s connection to and impact on the emerging city of Greensboro.

The University offers four logo styles: vertical, horizontal, wide-horizontal, and emblem (or abbreviated). These logos should not be used together. The University logo family includes single color versions of all three styles as well as unit logos for the University’s colleges, schools, programs, etc.

Special Note: The thin rule line in the logo is crucial and cannot be removed or the color changed from the official version(s) available in the Brand Guide. This has been an issue with some specialty advertising vendors who have not noticed the line. You may find times where the line needs to be slightly thicker to have enough visual weight. We can help if you run into this situation and this variation is allowed.

The files for download are available as vector-based Adobe Illustrator EPS files and PNG files. For professional printing, use EPS files for the highest possible resolution. For digital display, including websites and power point presentations, use PNG files.

The preferred horizontal logo has Minerva’s outstretched hand pointing to “Greensboro” to communicate our welcoming campus.

Use the horizontal wide format logo with the University tagline if space allows.

Utilize this logo in vertical spaces.

The University's emblem, or abbreviated logo, displays "UNCG" above the Minerva shield.

Use the emblem logo, also known as the “abbreviated logo,” for when space limits prevent use of the full-sized University logo options

UNIVERSITY UNIT LOGOS

The University unit logos are tailored to each of the University’s colleges, schools, programs, etc. Unit logos are not for use on letterhead or university web pages. These communications are standardized and use the full name of the university logo.

Download a University Unit Logo

The University logos include unit marks with the names of the college, schools, centers, programs, and departments. Unit logos are not for use on letterhead or university web pages. These communications are standardized and use the full name University logo.

Many units will be able to meet their communications needs by using the abbreviated or full name university logos. However, if your unit has a specific need for a unit logo, please contact [email protected]. To ensure consistency, units are prohibited from creating their own University logos.

Academic Achievement Center

Academic Affairs

Academic Affairs Technology and Innovation

Academic Success Coaching Unit

African American and African Diaspora Studies Program (AADS)

Alumni

Annual Giving

Archaeology Program

Beyond Academics

Board of Trustees

Board of Visitors

Bookstore

Campus Enterprises

Campus Violence Response Center

Center for Athlete Well-being

Center for Creative Writing in the Arts

Center for Drug Design

Center for Educational Studies & Development

Center for Geographic Science

Center for Health of Vulnerable Populations

Center for Housing & Community Studies

Center for Industry Research and Engagement

Center for New North Carolinians

Center for Translational Biomedical Research

Center for Women’s Health and Wellness

Center for Youth Family and Community Partnerships

Child Care Education Program

Civic Project Life Balance EAP

College of Arts & Sciences

College of Visual and Performing Arts

Community Engagement

Conflict Resolution Program

Conflict Studies and Dispute Resolution

Consumer, Apparel, and Retail Studies

Contract & Grant Accounting

Creative Writing Program

Department of Anthropology

Department of Biology

Department of Chemistry and Biochemistry

Department of Classical Studies

Department of Communication Sciences and Disorders

Department of Communication Studies

Department of Community and Therapeutic Recreation

Department of Computer Science

Department of Counseling and Educational Development

Department of Educational Leadership and Cultural Foundations

Department of Educational Research Methodology

Department of English

Department of Geography, Environment, and Sustainability

Department of History

Department of Information, Library & Research Sciences

Department of Interior Architecture

Department of Kinesiology

Department of Languages, Literatures, and Cultures

Department of Marketing, Entrepreneurship, Hospitality and Tourism

Department of Mathematics and Statistics

Department of Media Studies

Department of Nutrition

Department of  Peace and Conflict Studies

Department of Philosophy

Department of Physics & Astronomy

Department of Political Science

Department of Public Health Education

Department of Psychology

Department of Religious Studies

Department of Social Work

Department of Sociology

Department of Specialized Education Services

Department of Teacher Education and Higher Education

Digital ACT Studio

Division of Student Success

Donor and Board Engagement

Educational Leadership and Cultural Foundations

Emergency Management

Enrollment Management

Enterprise Risk Management

Entrepreneurship Cross-Disciplinary Program

Environment and Sustainability Program

Environmental Health and Safety

Executive Education

External Affairs

Facilities Design and Construction

Facilities Operations

Facilities Services

Faculty Senate

Faculty Teaching and Learning Commons

Finance

Finance & Administration

Financial Aid and Scholarships

Financial Planning

Financial Planning & Budgets

General Education Council

Genetic Counseling

Gerontology

Global Engagement Office

Graduate Student Association

Grogan Residential College

Guarantee Scholars Program

Harold Schiffman Music Library

Health Coaching Programs

Higher Education

HUB

Human Development and Family Studies

Human Resources

Humanities Network and Consortium

Informatics and Analytics

Information Technology Services

Information Systems and Supply Chain Management

Innovation Partnership Services Office

Institute for Data, Evaluation, and Analytics

Institute for Community & Economic Engagement

Institute for Partnerships in Education

International & Global Studies

International Programs

International Recruitment & Admissions Office

Joint School of Nanoscience & Nanoengineering

Library and Information Sciences

Library and Information Studies Alumni Association

Library and Information Studies Student Association

Lloyd International Honors College

Maximizing Access to Research Careers Undergraduate Student Training in Academic Research

McDowell Research Center for Global IT Management

McNair Program

North Carolina Entrepreneurship Center

North Carolina High Fidelity Wraparound Training Program

North Carolina Network for Safe Communities

North Carolina Theatre for Young People

Office of Academic Outreach

Office of Assessment, Accreditation, and Academic Program Planning

Office of Emergency Management

Office of Equity, Diversity and Inclusion

Office of Foundation Relations

Office of Innovation

Office of Institutional Integrity and General Counsel

Office of Institutional Research & Analytics

Office of Internal Auditor

Office of Planned Giving

Office of Planning and Assessment

Office of Research & Engagement

Office of Research Integrity

Office of Sponsored Programs

Office of Sustainability

Office of Technology Transfer

Office of the Controller

Parking Operations

Parking Operations & Campus Access Management

Planned Giving

Procurement Services

Religious Life Council

Research and Engagement

Residential Colleges

School of Art

School of Dance

School of Education

School of Health and Human Sciences

School of Health and Human Sciences Office of Research

School of Music

School of Nursing

School of Theatre

Senate Staff

Space Utilization and Planning

Spartan Guides

Spartan Legislative Network

Spartan StartUp

Speech and Hearing Center

Speaking Center

Staff Senate

Student Affairs

Student Affairs Administration in Higher Education

Students First Office

Teacher Education Fellows

Teaching Fellows

Teaching Innovations Office

The Bryan School

The Graduate School

The University Speaking Center

Title IX Office

Triad Women’s Entrepreneurial Initiative

UNC Greensboro Foundation

UNCG Psychology Clinic

Undergraduate Admissions

Undergraduate Research, Scholarship and Creativity Office

Undergraduate Studies

University Advancement

University Communications

University Libraries

University Registrar’s Office

University Speaking Center

University Teaching and Learning Commons

Women’s, Gender, and Sexuality Studies Program

Writing Center

A logo may be used to mark special occasions such as annual events, University-wide initiatives, and anniversaries. The duration of the use of this logo is short-term, and promotes and identifies with only this particular event. These logos must be approved in advance by University Communications, contact [email protected]. A secondary logo cannot include any existing UNC Greensboro mark.

UNACCEPTABLE USES AND SAFETY AREAS

UNC Greensboro logos should stand apart from their surroundings. For consistency, maintain a clear area roughly equal to the height of the UNCG in the abbreviated name logos, and the height of the text in full name logos. Never print graphics, rules, typography, or other elements in this area. Appropriate clear space around the logos provide safety areas that set them off from adjacent text or images.

Emblem Logo safe area

Emblem logo – Safety area based on X height of text

Horizontal University logo with safety area shown with clear space defined by the height of full text X

Horizontal logo – Safety area based on X height of text

Vertical logo shown with safety area based upon the height of a full text X

Vertical logo – Safety area based on X height of text

Modifications

The University logos may not be altered, modified, disassembled, reproportioned, or repositioned. The shield with Minerva must never be separated from the University name, full or abbreviated. The “G” associated with the instructional marks shall be either navy or white.

The following examples illustrate incorrect uses of the logo. Although numerous incorrect uses might be possible, these are intended to show common examples of improper use. To receive additional guidance about proper logo use, contact University Communications at [email protected].

Cannot remove the rule line on right edge of horizontal logo
Cannot remove the rule line on right edge of horizontal logo
Cannot change the color of the rule line on right edge
Cannot change the color of the rule line on right edge
Cannot change the font or color of the text
Cannot change the font or color of the text
Cannot exchange the University name for any other text including athletic team
Cannot exchange the University name for any other text including athletic team
Cannot change border or font colors
Cannot change border or font colors
Cannot stretch logo horizontally
Cannot stretch logo horizontally
Cannot place .jpg file on color background
Cannot place .jpg file on color background
Cannot break apart logo for other usage
Cannot break apart logo for other usage
Cannot remove the rule line on bottom of vertical logo edge
Cannot change the color of the rule line on bottom of vertical logo
Cannot change the color of the rule line on bottom of vertical logo
Cannot change the font or color of the text
Cannot change the font or color of the text
Cannot add border or font colors
Cannot add border or font colors
Cannot change border or font colors
Cannot change border or font colors
Cannot compress logo vertically or horizontally
Cannot compress logo vertically or horizontally
Cannot place logo on busy background
Cannot place logo on busy background
Cannot move or transpose elements of the logo
Cannot move or transpose elements of the logo
Cannot change the location of the rule line
Cannot change the location of the rule line
Cannot change the font or color of the text
Cannot change the font or color of the text
Cannot exchange the University name for any other text including business unit
Cannot exchange the University name for any other text including business unit
Cannot add border or font colors
Cannot add border or font colors
Cannot stretch logo vertically
Cannot stretch logo vertically
Cannot place .jpg file on color background
Cannot place .jpg file on color background
Cannot add drop shadow behind logo
Cannot add drop shadow behind logo
Cannot use logo to create new logos or graphics
Cannot use logo to create new logos or graphics
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