The following guidelines have been established to define the approved representation of UNC Greensboro. The visual identity of the university is a key component of the University’s brand and shall be managed with consistency and discipline across all communications materials. This includes proper reproduction and display of all visual assets (including logos, messaging, photography, wordmarks, typography, and colors) and messaging. Consistent implementation protects and strengthens the brand of the University, making it easier and more efficient for us to achieve our strategic goals as an institution.
THE UNC GREENSBORO LOGO
The official logo of UNC Greensboro depicts Minerva, the Goddess of wisdom, schools, art, strategic warfare, and more. First launched in 2004, the University logo was refreshed in 2018 to contain a gray outline signaling both the connection to the university’s athletic and spirit mark, and the elevation of the color gray in the university’s primary color palette.
Further, the use of gray in the logo positions the relationship between “UNC” and “Greensboro” in some formats, and highlight the “G” in others.
The outstretched hand of Minerva now points to “Greensboro” to further communicate the University’s connection to and impact on the emerging city of Greensboro.
The University offers four logo styles: vertical, horizontal, wide-horizontal, and emblem (or abbreviated). These logos should not be used together. The University logo family includes single color versions of all three styles as well as unit logos for the University’s colleges, schools, programs, etc.
Special Note: The thin rule line in the logo is crucial and cannot be removed or the color changed from the official version(s) available in the Brand Guide. This has been an issue with some specialty advertising vendors who have not noticed the line. You may find times where the line needs to be slightly thicker to have enough visual weight. We can help if you run into this situation and this variation is allowed.
The files for download are available as vector-based Adobe Illustrator EPS files and PNG files. For professional printing, use EPS files for the highest possible resolution. For digital display, including websites and power point presentations, use PNG files.
The preferred horizontal logo has Minerva’s outstretched hand pointing to “Greensboro” to communicate our welcoming campus.
Use the horizontal wide format logo with the University tagline if space allows.
Utilize this logo in vertical spaces.
Use the emblem logo, also known as the “abbreviated logo,” for when space limits prevent use of the full-sized University logo options
UNIVERSITY UNIT LOGOS
The University unit logos are tailored to each of the University’s colleges, schools, programs, etc. Unit logos are not for use on letterhead or university web pages. These communications are standardized and use the full name of the university logo.
Download a University Unit Logo
The University logos include unit marks with the names of the college, schools, centers, programs, and departments. Unit logos are not for use on letterhead or university web pages. These communications are standardized and use the full name University logo.
Many units will be able to meet their communications needs by using the abbreviated or full name university logos. However, if your unit has a specific need for a unit logo, please contact [email protected]. To ensure consistency, units are prohibited from creating their own University logos.
A logo may be used to mark special occasions such as annual events, University-wide initiatives, and anniversaries. The duration of the use of this logo is short-term, and promotes and identifies with only this particular event. These logos must be approved in advance by University Communications, contact [email protected]. A secondary logo cannot include any existing UNC Greensboro mark.
UNACCEPTABLE USES AND SAFETY AREAS
UNC Greensboro logos should stand apart from their surroundings. For consistency, maintain a clear area roughly equal to the height of the UNCG in the abbreviated name logos, and the height of the text in full name logos. Never print graphics, rules, typography, or other elements in this area. Appropriate clear space around the logos provide safety areas that set them off from adjacent text or images.
Emblem logo – Safety area based on X height of text
Horizontal logo – Safety area based on X height of text
Vertical logo – Safety area based on X height of text
Modifications
The University logos may not be altered, modified, disassembled, reproportioned, or repositioned. The shield with Minerva must never be separated from the University name, full or abbreviated. The “G” associated with the instructional marks shall be either navy or white.
The following examples illustrate incorrect uses of the logo. Although numerous incorrect uses might be possible, these are intended to show common examples of improper use. To receive additional guidance about proper logo use, contact University Communications at [email protected].
Cannot remove the rule line on right edge of horizontal logoCannot change the color of the rule line on right edgeCannot change the font or color of the text Cannot exchange the University name for any other text including athletic teamCannot change border or font colorsCannot stretch logo horizontallyCannot place .jpg file on color backgroundCannot break apart logo for other usage
Cannot remove the rule line on bottom of vertical logo edge Cannot change the color of the rule line on bottom of vertical logo Cannot change the font or color of the text Cannot add border or font colorsCannot change border or font colorsCannot compress logo vertically or horizontallyCannot place logo on busy backgroundCannot move or transpose elements of the logo
Cannot change the location of the rule line Cannot change the font or color of the text Cannot exchange the University name for any other text including business unit Cannot add border or font colorsCannot stretch logo verticallyCannot place .jpg file on color backgroundCannot add drop shadow behind logoCannot use logo to create new logos or graphics
