Communicating the same message across various platforms requires flexibility. Some modes of communication provide ample space to communicate in-depth details regarding an event or call-to-action. Other modes of communication are very limited. Thus, design, content, and imagery need to be adapted to best meet the abilities of the mode of communication.
For example, campus video monitors provide ample space in a horizontal layout. But that same message on Instagram Stories must be redesigned for a vertical layout. Flyers, digital advertisements, and website banners have less space.
See how A Week at the G promotions changed by mode of communication:
Regardless of the mode of communication, there are some core best practices when promoting an event or call-to-action.
The goal of a brochure is to provide introductory information about a program or event that your target audience can keep and refer to at their convenience. For example, a potential student may pick up an academic program brochure at a recruitment fair and later refer to it seeking contact information.
To access the InDesign files for template brochures, use your UNCG credentials to download the sample pdf brochures and InDesign files.